The Yuppie Handbook 1984 Pdf

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Yuppie, short for 'young urban professional' or 'young upwardly-mobile professional',[1][2] is a term coined in the early 1980s for a young professional person working in a city.[3] The term is first attested in 1980, when it was used as a fairly neutral demographic label, but by the mid-to-late 1980s, when a 'yuppie backlash' developed due to concerns over issues such as gentrification, some writers began using the term pejoratively.

History[edit]

Something is occurring in Chicago... Some 20,000 new dwelling units have been built within two miles of the Loop over the past ten years to accommodate the rising tide of “Yuppies'—young urban professionals rebelling against the stodgy suburban lifestyles of their parents. The Yuppies seek neither comfort nor security, but stimulation, and they can find that only in the densest sections of the city.

'The Yuppie Handbook,' was published on the 1st of January 1984, which makes it prominent to what was happening within the 80's. It's by Marissa Piesman and MArliee Hartley. The book 'Provides a satirical view of the life styles of well- educated affluent young people, who. Uring such objectives. The Handbook includes constructive suggestions for measuring each class of objectives and of­ fers a number of examples of the different item types which have been used by examiners. Some research workers have found the categories of '.!Se as a frarn.ework for vi.ewing the educational process and analyzing its workings.

Dan Rottenberg (1980)[4]

The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg. Rottenberg reported in 2015 that he didn't invent the term, he had heard other people using it, and at the time he understood it as a rather neutral demographic term. Nonetheless, his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner-city population cohort.[5]Joseph Epstein was credited for coining the term in 1982,[6] although this is contested. The term gained currency in the United States in 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called 'yippies'); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had 'gone from being a yippie to being a yuppie'. The headline of Greene's story was 'From Yippie to Yuppie'.[7][8]East Bay Express humorist Alice Kahn claimed to have coined the word in a 1983 column. This claim is disputed.[9][10]

The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy Handbook[11]), followed by Senator Gary Hart's 1984 candidacy as a 'yuppie candidate' for President of the United States.[12] The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.[13]Newsweek magazine declared 1984 'The Year of the Yuppie', characterizing the salary range, occupations, and politics of 'yuppies' as 'demographically hazy'.[12] The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on.[14]

In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a 'yuppie backlash' by people who fit the demographic profile yet express resentment of the label: 'You're talking about a class of people who put off having families so they can make payments on the SAABs ... To be a Yuppie is to be a loathsome undesirable creature'. Leo Shapiro, a market researcher in Chicago, responded, 'Stereotyping always winds up being derogatory. It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group.'[12]

The word lost most of its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations that it sports today. On April 8, 1991, Time magazine proclaimed the death of the 'yuppie' in a mock obituary.[15]

An anti-yuppie sentiment expressed in graffiti criticizes gentrification.

The term has experienced a resurgence in usage during the 2000s and 2010s. In October 2000, David Brooks remarked in a Weekly Standard article that Benjamin Franklin – due to his extreme wealth, cosmopolitanism, and adventurous social life – is 'Our Founding Yuppie'.[16] A recent article in Details proclaimed 'The Return of the Yuppie', stating that 'the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable' and that 'the yup' is 'a shape-shifter... he finds ways to reenter the American psyche.'[17] In 2010, right-wing political commentator Victor Davis Hanson wrote in National Review very critically of 'yuppies'.[18].

Usage outside the United States[edit]

'Yuppie' was in common use in Britain from the early 1980s onward (the premiership of Margaret Thatcher) and by 1987 had spawned subsidiary terms used in newspapers such as 'yuppiedom', 'yuppification', 'yuppify' and 'yuppie-bashing'.[19]

A September 2010 article in The Standard described the items on a typical Hong Kong resident's 'yuppie wish list' based on a survey of 28- to 35-year-olds. About 58% wanted to own their own home, 40% wanted to professionally invest, and 28% wanted to become a boss.[20] A September 2010 article in The New York Times defined as a hallmark of Russian 'yuppie life' adoption of yoga and other elements of Indian culture such as their clothes, food, and furniture.[21]

Yuppie

See also[edit]

References[edit]

  1. ^Algeo, John (1991). Fifty Years Among the New Words: A Dictionary of Neologisms. Cambridge University Press. p. 220. ISBN0-521-41377-X.
  2. ^Childs, Peter; Storry, Mike, eds. (2002). 'Acronym Groups'. Encyclopedia of Contemporary British Culture. London: Routledge. pp. 2–3.
  3. ^'yuppie, n.'. Oxford English Dictionary. Retrieved May 20, 2016.
  4. ^Seemann, Luke. 'Chicago's Yuppie Turns 35. Do We Celebrate Yet?'. Chicago.
  5. ^Rottenberg, Dan (May 1980). 'About that urban renaissance.... there'll be a slight delay'. Chicago Magazine. p. 154ff.
  6. ^Ayto, John (2006). Movers And Shakers: A Chronology of Words That Shaped Our Age. Oxford University Press. p. 128. ISBN0-19-861452-7.
  7. ^Budd, Leslie; Whimster, Sam (1992). Global Finance and Urban Living: A Study of Metropolitan Change. Routledge. p. 316. ISBN0-415-07097-X.
  8. ^Hadden-Guest, Anthony (1997). The Last Party: Studio 54, Disco, and the Culture of the Night. New York: William Morrow. p. 116.
  9. ^Clarence Petersen. (March 28, 1986). 'The Wacky Side of Chicago-born, Berkeley-bred Alice Kahn –'. Chicago Tribune. Retrieved April 22, 2013.
  10. ^Jorge, Trendy (June 21, 2006). 'Yuppie Living: June 2006'. Yuppie-living.blogspot.com. Retrieved April 22, 2013.
  11. ^'Living: Here Come the Yuppies!'. TIME.com. January 9, 1984. Retrieved February 4, 2016.
  12. ^ abcBurnett, John; Alan Bush. 'Profiling the Yuppies'. Journal of Advertising Research. 26 (2): 27–35. ISSN0021-8499.
  13. ^Moore, Jonathan (1986). Campaign for President: The Managers Look at '84. Praeger/Greenwood. p. 123. ISBN0-86569-132-0.
  14. ^'Here Comes the Yumpies'. TIME.com. March 26, 1984. Retrieved February 4, 2016.
  15. ^Shapiro, Walter (April 8, 1991). 'The Birth and – Maybe – Death of Yuppiedom'. Time. Retrieved April 28, 2007.
  16. ^Brooks, David (October 23, 2000). 'Our Founding Yuppie'. The Weekly Standard. Retrieved August 21, 2010.
  17. ^Gordinier, Jeff. 'The Return of the Yuppie'. Details. Retrieved August 15, 2010.
  18. ^Victor Davis Hanson (August 13, 2010). 'Obama: Fighting the Yuppie Factor'. National Review. Retrieved August 16, 2010.
  19. ^Algeo, John; Algeo, Adele S. (July 30, 1993), Fifty Years Among the New Words: A Dictionary of Neologisms 1941–1991, Cambridge University Press, p. 228, ISBN978-0-521-44971-7
  20. ^Wong, Natalie (September 8, 2010). 'Homes, cash top fairy tales on yuppie wish list'. The Standard.
  21. ^Kishkovsky, Sophia (September 14, 2010). 'Russians Embrace Yoga, if They Have the Money'. The New York Times.

Further reading[edit]

  • Lowy, Richard (June 1991). 'Yuppie Racism: Race Relations in the 1980s'. Journal of Black Studies. Beverly Hills, CA: Sage Publications. 21 (4): 445–464. doi:10.1177/002193479102100405. ISSN0021-9347.

The Yuppie Handbook 1984 Pdf Download

External links[edit]

The dictionary definition of yuppie at Wiktionary

Retrieved from 'https://en.wikipedia.org/w/index.php?title=Yuppie&oldid=992920216'
'The Yuppie Handbook,' was published on the 1st of January 1984, which makes it prominent to what was happening within the 80's. It's by Marissa Piesman and MArliee Hartley. The book 'Provides a satirical view of the life styles of well- educated affluent young people, who try to have all the best possessions.'

The Yuppie Handbook Pdf Download


The front cover of 'The Yuppie Handbook' represents role and representation of a Yuppie. For instance the cover portrays the role of a Yuppie ring young middle class professionals. Who works in the city and lives a very lavishness lifestyle.

The Yuppie Handbook 1984 Pdf Free

The representation of yuppies shown within this handbook and images above, not only represents a guideline for individuals within the 1980's or contemporary America today. But also represents an image a identity of what a yuppie entails. For instance the young man and female is wearing clothes that fits within their social status, as the role of yuppies includes being within a middle class profession. Looking at the details within the male outfit, portrays very luxury brans items, such as a trench coach with Burberry patterns, a Rolex on his wrists a Gucci briefcase. However the women has on a formal suit by Ralph Lauren, a Cartier tank watch, coach bag and a Sony Walk-man headset.
What so interesting about this cover and the representation of a yuppie is the lines pointing to the items, labelling the information of where these items are purchased, in which is deemed to be very luxury expensive brands, the information provides to the readers of the book, why yuppies choose these certain clothes and it is important to make this known to others. It's evident that the brands yuppies wear plays a role within a yuppie identify and outfit

The Yuppie Handbook Pdf


References
http://books.google.co.uk/books/about/The_Yuppie_Handbook.html?id=Z2ZWAAAACAAJ&redir_esc=y
http://www.citizenmag.com/2013/03/22/the-yuppie-handbook/